The brand K-WAY is the symbol of an iconic product: the first fold-away waterproof and wind resistant technical jacket. In 1965 it was an example of technical and functional design. Today K-WAY represents product excellence in its sector, and a reference brand in the global market.

An easily recognizable and well-known brand together with the uniqueness of both classical, and technological lead to constant increase in the market share and the overall growth of the brand, K-WAY co-branding activities in cooperation with the greatest fashion designers and the most functionality of prestigious international brands, has been at the forefront of its expansion.